![]() ![]() The party will be poppin’ all day long with horror cosplayers, photo ops, and entertainment. To commemorate their grand opening of their newest location, they will be giving the first 50 people in line complimentary custom tiki mugs, along with other RAD swag on November 21st. We always say that we’re not your average coffee shop and we mean it.” We’re open until midnight and have always had a huge late night coffee crowd. “Rad has become a destination spot for coffee in Southern California. It makes sense to bring Rad Coffee to life here,” says Jade. “We could have gone anywhere to open a second location, but Covina has always been on our minds and we finally found the right spot. Located at 145 North Citrus Avenue in the heart of the Downtown Covina shopping district and close to Covina City Hall, this is the second Rad Coffee location for husband and wife team, Rusty and Jade Valore. And it's right there.Rad Coffee – the independent coffee company known for its mashup of skate culture and Instagramable over the top spooky-themed blended drinks – will celebrate the grand opening of their second Southern California location in Downtown Covina on Saturday, November 21st. I sat on Instagram for hours and hours and looked at successful businesses. If you're going to sell a black T-shirt and somebody else has a black T-shirt, how are you going to make yours shine so people want to buy yours? It has a lot to do with marketing, but I didn't get that foundation in marketing from learning it in school. It comes down to how you're going to sell your product to your customer. What do you think is the secret to being a successful entrepreneur? If that school knew that the financial aid I got did this for me, I'm sure they'd be clapping. And I'm not saying juice the system, but when you go to school and they give you money, you're supposed to spend it on things to benefit you and your career and your life. I mean, I had to do a financial presentation for my grandpa! We did online school and got a bunch of financial aid. I think that if somebody wants to do something and they don't have money - well, figure out how you're going to get money. "I didn't get that foundation in marketing in school. We were making our own cold brew, putting it in bottles and giving it away to people. I marketed it as the first skate-themed coffee truck to come to Los Angeles. We came up with all these ideas to get our name out. We lived in a low-income apartment with our baby. We love coffee, so I was like, "Let's do a coffee truck." Looking into that, it was around $100,000 to start a coffee truck. I want you home so we can raise our child together." Like, that's the perfect all-American dream - to me, at least. We had our daughter in 2015 and I was like, "Let's try to start our own business. We got pregnant four months after we met. I just kept trying to find things to do.Ī couple years later I met my husband we both worked at Starbucks. It's really hard to be in acting and filmmaking in Los Angeles. Then I was like, OK, I'm not doing much with (acting). Erns Valdez / are some of the other jobs you've had?Īfter high school I did background acting, because I wanted to be a director. When they first launched the company, he was working 16-hour-days, every day, while she stayed home with their baby. Valore with her husband, Rusty Valore, outside of one of their coffee shops. Whether that's making $8 an hour at Subway or not - it applies to everything in life. You have to put your all into it, if you want to make it happen. The owner was kind of mean, but he taught me, in a sense, you can't really bulls-t things. And (my boss) was like, "If you call out, you're losing your job." It stuck with me forever. I remember I tried calling out sick once. ![]() ![]() Subway taught me (how to) develop a responsibility to be there and show up and have a commitment. My first job was at Subway, which is really cool because I like Sophia Amoruso, who started Nasty Gal, and her first job was Subway. ![]()
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